{"id":1159,"date":"2013-09-04T15:45:59","date_gmt":"2013-09-04T13:45:59","guid":{"rendered":"http:\/\/sciences-medias.fr\/blogs\/?p=1159"},"modified":"2019-05-17T12:18:16","modified_gmt":"2019-05-17T10:18:16","slug":"les-metamorphoses-de-tho-radia-paris-vichy","status":"publish","type":"post","link":"https:\/\/sciences-medias.fr\/blogs\/les-metamorphoses-de-tho-radia-paris-vichy\/","title":{"rendered":"Les m\u00e9tamorphoses de Tho-Radia : Paris-Vichy"},"content":{"rendered":"<p>Parution du nouveau livre de Thierry Lefebvre et C\u00e9cile Raynal<\/p>\n<p><a href=\"http:\/\/www.editions-glyphe.com\/livre\/metamorphoses-de-tho-radia-paris-vichy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1160 alignleft\" title=\"Les m\u00e9tamorphoses de Tho-Radia : Paris-Vichy\" alt=\"ThoRadia_Couv_400\" src=\"https:\/\/sciences-medias.fr\/blogs\/wp-content\/uploads\/2013\/09\/ThoRadia_Couv_400.jpg\" width=\"273\" height=\"400\" srcset=\"https:\/\/sciences-medias.fr\/blogs\/wp-content\/uploads\/2013\/09\/ThoRadia_Couv_400.jpg 273w, https:\/\/sciences-medias.fr\/blogs\/wp-content\/uploads\/2013\/09\/ThoRadia_Couv_400-102x150.jpg 102w, https:\/\/sciences-medias.fr\/blogs\/wp-content\/uploads\/2013\/09\/ThoRadia_Couv_400-204x300.jpg 204w, https:\/\/sciences-medias.fr\/blogs\/wp-content\/uploads\/2013\/09\/ThoRadia_Couv_400-250x366.jpg 250w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/a><br \/>\nLanc\u00e9e en 1933 par un pharmacien astucieux, avec le concours d\u2019un m\u00e9decin homonyme des Curie et d\u2019une soci\u00e9t\u00e9 franco-suisse, la cr\u00e8me au radium Tho-Radia connut un franc succ\u00e8s. Commercialis\u00e9e jusqu\u2019\u00e0 la fin des ann\u00e9es soixante, son histoire fut mouvement\u00e9e\u2009: affaire Stavisky, r\u00e9glementation des mati\u00e8res radioactives, exode \u00e0 Vichy au tout d\u00e9but de la Seconde Guerre mondiale et tentative de spoliation emp\u00each\u00e9e par la l\u00e9gation suisse.<\/p>\n<p>Ses campagnes publicitaires l\u2019ont rendue mythique.<\/p>\n<p>\u00c0 lire aussi : <a href=\"http:\/\/www.pourlascience.fr\/ewb_pages\/a\/article-les-dessous-de-la-gamme-cosmetique-i-tho-radia-i-32419.php\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;article de C\u00e9cile Raynal dans <em>Pour la science<\/em>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parution du nouveau livre de Thierry Lefebvre et C\u00e9cile Raynal Lanc\u00e9e en 1933 par un pharmacien astucieux, avec le concours d\u2019un m\u00e9decin homonyme des Curie et d\u2019une soci\u00e9t\u00e9 franco-suisse, la cr\u00e8me au radium Tho-Radia connut un franc succ\u00e8s. Commercialis\u00e9e jusqu\u2019\u00e0 la fin des ann\u00e9es soixante, son histoire fut mouvement\u00e9e\u2009: affaire &#8230;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[84,85,59],"class_list":["post-1159","post","type-post","status-publish","format-standard","hentry","category-publications","tag-histoire-de-la-pharmacie","tag-livre","tag-thierry-lefebvre","column","onecol"],"_links":{"self":[{"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":7,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":3477,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/posts\/1159\/revisions\/3477"}],"wp:attachment":[{"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sciences-medias.fr\/blogs\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}